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Heartland Church

Communications Director


Winter Haven, Florida

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Snapshot

Denomination: Baptist - SBC

Weekly Attendance: 1,280

Location: Winter Haven, Florida

The Role: Communications Director

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Meet Heartland Church:

Heartland’s first service was in July of 2002 with about 80 people in attendance. Heartland met in a hotel formerly known as the Admiral’s Inn Hotel for the first year and grew to around 100 in weekly attendance at that location. In the summer of 2003, the church moved into a new building in a local commercial center. The location was more permanent, not requiring setting up equipment and tearing it down each week. During that time period, the church experienced steady growth — the average weekly attendance grew to around 450 and the church rented 5 additional buildings to accommodate its needs for about six years. In April 2009, Heartland moved again. This move was to a local shopping Plaza situated next to what is now known as Legoland.

Then on April 12, 2015, multiple changes occurred simultaneously; Heartland Community Church changed its name to Heartland Church, a new logo was revealed, and Heartland had the privilege of moving into a brand new facility in beautiful downtown Winter Haven. The new building has an auditorium that provides seating for up to 1,000 people, there is ample space for all of our children’s and student programs, and it allows us to hold discipleship and small group classes throughout the week.

Although the growth God has blessed Heartland with is great, growth is not the focus of the church according to the biblical principle which states, “God grows the church.” Heartland’s focus has always been and will always be about pointing people to Jesus Christ. In fact, over the years, Heartland has been blessed with the opportunity of developing campuses in the Dundee, Auburndale, and Eloise communities that ultimately resulted in individual church plant ‘launches’ – becoming RiverHills Fellowship, Connect Church, and Thrive Church – each continuing to grow and each doing wonderful work in their communities for Christ.

 

About the Communications Director:

Heartland Church, who is committed to the importance of communicating cross-generationally, culturally, and leveraging both digital and social media channels, seeks to fill a new position of Communications Director. The Communications Director has the overall responsibility to provide leadership and direction for all communication and marketing needs across the church. The scope of this responsibility includes oversight of the church’s website, signage, printed materials, direct mail, email, social media, SMS, apps, podcasts, and other platforms as acquired. This person would manage the web, copy, and social media team while dictating strategy.

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The Communications Director's Responsibilities Include: 

  • Manage all aspects of Heartland communications channels including websites, social media outlets, electronic communications, voice recordings, and print media.

  • Oversee the graphic design, layout, and design process of materials, giving guidance and training where necessary to ensure that logos, slogans, ad copy artwork, etc., are acceptable in format and presentation.

  • Coordinate and offer creative input and brand expertise across all ministry areas, functioning as an in-house brand consultant.

  • Maintain a close relationship with the City of Winter Haven, Chamber of Commerce, and Main Street to be involved and oversee community events.

  • Maintains and preserves all Heartland logos, artwork, and photos used in the production of all material.

  • Contact members of the media to set up any interviews with church leaders, or to promote church-wide events.

  • Recruit, engage, and manage all photographers, videographers, and video production vendors/freelancers.

  • Plan, implement and monitor our social media strategy in order to increase church awareness, improve marketing efforts, and increase attendance.

  • Attend weekly staff meetings to gain knowledge of church activities and culture. 

  • Manage all materials for church events, including print & digital assets (in conjunction with our creative team), and all supplies, gifts, and equipment.

  • Work with the lead pastor and church staff to strategize and think through creative elements of Sunday gatherings, as well as special holiday gatherings.

  • Determine the topics that need to be communicated and the best medium to promote. 

  • Stay up to date on consumer trends and social causes.

  • Uphold Biblical priorities in life, in the order outline below:

    • Growing personal relationship with Jesus Christ

    • Relationship with spouse (if married)

    • Relationship with children (if applicable)

  • Adhere to and encompass the qualities and characteristics required of Heartland Church staff members, as defined by the Policies and Procedures Handbook.

  • Financially support the vision of Heartland Church by faithfully giving at least 10% of income.

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What You Bring: 

Education & Experience

  • A Bachelor’s degree in Communications or related field is required.

  • 5+ years of experience in the communication field.

  • Experience leading a communications team with quantifiable success and accomplishments.

Knowledge, Skills, and Abilities

  • Proven ability to provide communications solutions and manage a communications team.

  • Proficiency in Office Suite,  Adobe Suite (InDesign, Photoshop, Illustrator), Constant Contact, Facebook, and Twitter required. Other platforms are a plus.

  • Knowledge of social media platforms and how to use them strategically to promote the church and support our communication goals.

Personal Characteristics & Qualifications

  • Christ follower with a personal relationship with Jesus Christ.

  • Committed to the local church and passionate about sharing the gospel.

  • Agree with the church’s statement of beliefs and be a member of Heartland Church.

  • Ability to take feedback and criticism with grace.

  • Ability to listen and ask questions about leadership, attendees, and the community at large.

  • A capacity for continuous improvement and innovation in church communication.

  • Ability to coordinate a high level of activity under a variety of conditions and time constraints. Works well under pressure.

  • Eager to learn new things and try new communication channels.

  • Comfortable executing change and working through the transition.

  • Solution-oriented.

  • Relational navigator and approachable.

  • Supporter of staff culture.

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What it's Like to Live in Winter Haven, Florida: 

Winter Haven is an all-American town in the heart of Florida with a population of about 40,000 and known as the “Chain of Lakes City” due to the 26+ lakes that canals have linked together. It also has a great downtown area, lots of shops and restaurants, tons of bike paths, and that small-town feel that you'd want to start or grow your family in. Due to the values upheld by the residents such as family, loved ones, and the church, one will always find themselves welcomed into the community. Centered between Tampa and Orlando, there are plenty of beaches and attractions including Disney World and Universal Studio with Legoland being located right in Winter Haven. Winter Haven is a great city to develop one’s life, family, and career.

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