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Pulse

Sr. Director of Digital Marketing


Minneapolis, Minnesota

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Snapshot

Denomination: Non-Denominational

Location: Minneapolis, Minnesota

The Role: Sr. Director of Digital Marketing

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Meet Pulse:

Pulse is a non-profit organization founded in 2006  to see the Gospel spread, God’s Word engaged, and disciples multiplied through live events, digital ministry, training young evangelists and leaders, and working in deep partnership across generations. Pulse is a global next-gen movement that is committed to evangelism and discipleship. Through face-to-face and digital platforms, Pulse exists to make Jesus known and raise up disciples who multiply.

In 2019, Pulse moved into a new office space in the heart of downtown Minneapolis. The heart of this space is that it would become a training ground for pastors and young leaders around the world. Just as Minneapolis served for many years as the headquarters for Billy Graham, so we hope once again to make the Twin Cities a global center for evangelism.

Pulse’s Impact:

  • Shared the message of Jesus with 318,244,124 people since Pulse was founded in 2006.

  • 1,997,440 people have responded to the Gospel through Pulse events.

  • 34,601 spiritual conversations have started online with digital counselors.

  • 412,000 people are using Scripture engagement and discipleship resources.

  • 524,720 people are connected to Pulse & Nick Hall through social media platforms.

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About the Sr. Director of Digital Marketing:

The Sr. Director of Digital Marketing leads, supervises, and manages Pulse’s media studio, websites, social media accounts, digital marketing campaigns, and all aspects of the digital ecosystem. This person will collaborate with the Creative, Marketing, and Communications departments to develop new ideas, conceptualize marketing campaigns, produce videos, and more. The Sr. Director of Digital Marketing will create opportunities and strategies for Pulse and Nick Hall Evangelism to share the Gospel and make Jesus known through digital spaces. This person is a key contributor within the Creative, Marketing, and Communications departments—ensuring Pulse’s standard of excellence for reaching the next generation with relevant content and messaging.

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 The Sr. Director of Digital Marketing's Responsibilities Include: 

Digital Media

  • Oversee direction for media studio strategic initiative, inclusive of developing a team of digital content creators.

  • Work with creative and digital agencies to manage all digital channels and in-house social media team to grow brand awareness with both promotional and ministry-focused content.

  • Collaborate with our vendor partners on unique opportunities across paid social and paid search.  

  • Develop and execute strategies to grow engagement for Facebook, Instagram, TikTok, YouTube, podcasts, and other media opportunities.

  • Manage content development for all digital media, responsible for projects from inception to final delivery and promotion on various platforms.

  • Oversee design and creative process for all websites and associated campaigns.

  • Along with the Communications team, develop a structured system of website maintenance and content generation in lockstep with strategic ministry initiatives and organizational goals.

  • Work closely with the internal Creative team and agency partners to deliver exceptional creative work—showing a keen eye for great design and a focus on brand integrity.

  • Build a team of digital creators, designers, videographers, writers, and coders.

  • Develop case studies highlighting ministry success stories. 

  • Work with Pulse leadership and content creators, develop ministry-related content (messages, Bible studies, devotionals, and more) for various digital platforms.

  • Working with external partners, develop a strategic plan to enhance functionality and generate new content for the Move Closer App.

  • Effectively delegate and execute assigned tasks and manage responsibilities across the team to ensure quality work. 

  • Constantly monitor campaign performance and pacing using dashboard reporting, looking for optimization opportunities using a methodical framework to achieve goals and maximize results. 

Creative Collaboration

  • Work with the Creative team and various campaign directors to conceptualize videos for promotion, live events, social media, and more.

  • Be an active part of our Creative incubation team—regularly contributing new ideas and direction for our programs, events, and online platforms.

  • May supervise employees as needed and provide work direction for the Creative team.

Organizational Responsibilities

  • Be an avid follower of Jesus, in agreement with the Pulse Statement of Faith, mission, and values.

  • Demonstrate Christian integrity, diligence in work, and persistence in pursuing and exceeding objectives.

  • Professional demeanor and approach, and behavior consistent with the standards contained in Pulse manuals (i.e., Employee Manual, Financial Management Policy, etc.).

  • Follow all policies and procedures outlined in the Pulse Employee Manual.

Other Responsibilities

  • Engage in personal and team development opportunities presented by Pulse leadership.

  • Assist and perform any and all other duties as assigned.

  • Travel as needed (estimated 5-10%).

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What You Bring: 

Education & Experience

  • Bachelor’s degree in marketing, advertising, economics, finance, or analytics (focus preferred or equivalent work experience).

  • 4+ years of applicable experience in digital marketing, advertising, analytics, or a related field.

  • 2+ years of leadership and supervisory experience.

Knowledge, Skills, and Abilities

  • Strong proficiency in web analytics tools (Omniture, Google Analytics) and SQL.

  • Advanced proficiency in Excel required.

  • Strong analytical skills at both the micro and macro levels.

  • Strong project management and project leadership skills.

  • Experience in creating cohesive marketing campaign plans.

  • Experience in measuring and proving the impact of marketing channels.

  • Experience partnering with vendors or third parties in the following areas: ensuring deadlines are met, plans are accurate, and budget/goals are achieved.

  • Disciplined budget management skills.

  • Strong leadership skills and experience in building an effective team.

Personal Characteristics & Qualifications

  • Visionary leader with a passion for evangelism and experience bringing things across the finish line.

  • A diligent follower of Christ.

  • Ability to execute a vision.

  • Ability to collaborate with other team members.

  • Willingness to listen to other ideas and merge them with one’s own.

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What it's Like to Live in Minneapolis, Minnesota: 

Minneapolis is a major city in Minnesota consisting of mostly young professionals. This city offers an urban feel and is one of the busier cities in the state. Minneapolis is considered a city of fun and growth - with its strong job market, delicious and various food options, affordable cost of living, and fantastic nature with dozens of parks and lakes, it proves itself as a utopia for people who are looking to bring excitement into their lives. There is always something fun to do, especially for families and young adults. 

In the summertime, Minnesotan's calendars are packed with festivals, night markets, the Minnesota State Fair, and evenings of endless art and music. There is even an excess of activities to do during the winter months. Instead of staying inside and bundling up, Minnesotans take advantage of snowy days with outdoor ice sculptures, skiing, snowmobiling, pond hockey, and ice fishing. There is also easy access to the renowned Mall of America, residing in Bloomington, Minnesota, which is only a 15-minute drive from downtown Minneapolis.

Sports and college opportunities are a significant pride of Minnesota. Minnesota is home to high-performing teams such as The NBA Timberwolves, The Minnesota Lynx,  The NFL Vikings, The MLB Twins, the NHL Wild, and the University of Minnesota Golden Gophers. Locals are usually very passionate about sports and bleed the official colors of their favorite team. If you are a fan of sports or are just looking for something exciting to witness, a rival game in one of these stadiums is guaranteed to get your adrenaline pumping. If you are looking to live in a beautiful city with plenty of access to nature, great food, and jam-packed with fun things to do, Minneapolis is your place.

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