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Be The Unicorn

Discover the 12 traits that separate the best leaders from the rest. We have studied 30,000 top leaders and have discovered the 12 habits they share in common that make them as rare as a unicorn.

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Be The Unicorn - A Manual for Personal Success Backed by 15 Years of Research and 30,000 Case Studies

How do I stand out? How do I become irreplaceable? With a crowded workforce, an unstable job landscape, and the rise of AI, these questions are the ones that everyone either is or should be asking. 

William Vanderbloemen has asked these questions over the past 15 years while running one of the world’s top executive search firms. Through extensive research of over 30,000 top leaders and proprietary data, Vanderbloemen has identified the 12 habits that the best of the best have in common. Be The Unicorn reveals traits such as authenticity, responsiveness, agility, and the ability to problem solve, among others. 

Each habit includes information on What We Know (the hard data behind why the habit is so transformative), What We’ve Seen (first-hand accounts by high-achieving professionals on how they live the habit), and What We Do (simple ways to build this habit into your daily routine).

Order Be The Unicorn and start learning how to become irreplaceable.

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As Seen On

Be The Unicorn on ForbesBe The Unicorn on Investor's Business DailyBe The Unicorn on CNBC Be The Unicorn on MoneyControl Be The Unicorn on Fast Company Readers Digest


Read The First Chapter

Check out this sneak peek of Be The Unicorn! Read the foreword by John C. Maxwell and the first chapter of William Vanderbloemen's new book.

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William Vanderbloemen HeadshotAbout The Author

William Vanderbloemen is the author of Be the Unicorn: 12 Data-Driven Habits that Separate the Best Leaders from the Rest (HarperCollins Leadership, 2023). He is founder and CEO of Vanderbloemen Search Group, a firm known worldwide for excellence in identifying executive talent and success in matching individual values with like minded organizations. Forbes Magazine named it as one of the best small businesses in the country, and Entrepreneur Magazine named Vanderbloemen as having the best company culture in the country. Vanderbloemen is a prolific contributor to industry publications including Forbes, Investor’s Business Daily, and CNBC. In addition, he is a sought-after thought leader in the fields of company culture, talent retention, the role of AI, and future workforce trends. He lives in Houston with his wife Adrienne, their seven children, and Pearl, their standard poodle. 


What People Are Saying

Don't just take our word for it. We're honored that industry experts agree that Be the Unicorn is worth the read:

“This isn't just a book of case studies. You're holding a manual for becoming unusually successful - as unusual as a mythical unicorn."

John c. maxwell, bestselling author


"William Vanderbloemen was an early adopter of Hubspot, in part because he believes data can drive results. In his research for Be The Unicorn, he has uncovered the data that will help you stand out of the crowd and become irreplaceable." 

Brian Halligan, Co-Founder and Executive Chairperson of Hubspot


“My friend William has done it again. In this data-driven guide from decades of experience, he clearly outlines real-world keys to leading."

dave ramsey, bestselling author


"Whether you’re a job seeker or an employer seeking exceptional staff, Be The Unicorn is indispensable. So grateful to William for synthesizing years of data down to the most essential characteristics of successful hires. "

Compassion International 


"His in-depth research mingled with years of experience creates the perfect guide to recognize the people you’re looking for as well as to take your leadership to the next level."

craig groeschel, pastor of life.church



The Vander Index

Take the Vander Index, a comprehensive assessment to learn your top traits as an employee.

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Ready To Become Irreplaceable?

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