How To Improve Your Church's First Impressions with Greg Atkinson [Podcast]

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The Vanderbloemen Leadership Podcast brings you interviews from leaders across the theological spectrum of the global Church. Our goal is to bring you thought-provoking interviews that encourage you, challenge you, and help you build, run, and keep great teams.

In today's episode of the Vanderbloemen Leadership Podcast, William talks with Greg Atkinson, Founder of Worship Impressions and Executive Director of



Greg Atkinson is the Founder of Worship Impressions, a secret shopper or mystery worshiper consulting service for churches of all sizes. He is also the Executive Director of,  a ministry that offers help, healing, and hope to ex-pastors and church leaders around the world. As both a leadership coach and consultant, Greg has worked with churches of all stages and sizes, including some of the largest and fastest-growing churches in the country.

Greg is also the author of Church Leadership Essentials and Strange Leadership. His newest book, Secrets of a Secret Shopper, was just released this year.

William talks with Greg about:

  • How churches can utilize "secret shopping"
  • Best practices for your church's online presence
  • Why churches should focus on hospitality
  • Blindspots churches have about their first impressions
  • How to equip your volunteers to improve security & guest services



Guest Links: Greg Atkinson

Links Mentioned in this Episode:

Quotes from Greg:

Most people will check you out online before they ever set foot on your church campus.Tweet:

Start the conversation. Strive for engagement. Post more things that end in question marks, not periods.Tweet:

Be very intentional and very strategic about guests. Expect them. Prepare for them.Tweet:

Validate and encourage your First Impressions team. Put your best and friendliest people on your Greeter team.Tweet:

Practice gifts-based ministry. If people are passionate about something, they're going to bring their A-game.Tweet:


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