How to Start Scared and Still Succeed | ft. Fraulein Boot Company

Apple Podcasts | Spotify | Youtube

In this episode of A Hire Purpose Podcast, Brett and Sarah sit down with Margaret and Sarah—the sister duo behind Fraulein Boot Company—to talk about how a COVID-era idea turned into a flourishing family-run business. From selling cowboy boots out of a shared booth to running multiple pop-ups, hiring a growing team, and building a beloved brand from scratch, this conversation is packed with real talk and refreshing wisdom.

We cover:

• The heart behind starting a business mid-pandemic
• The challenge (and beauty) of hiring the right people
• Family dynamics in entrepreneurship
• Boundaries, burnout, and behind-the-scenes moments you won’t see on Instagram
• Encouragement for anyone dreaming about their “someday”

Whether you’re a young professional, aspiring entrepreneur, or just love a good origin story—you’ll leave this episode inspired.