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Director of Marketing and Demand Generation

Houston, Texas

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Team Size: 30+

Office Location: Houston, Texas

The Role: Director of Marketing and Demand Generation

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Meet Vanderbloemen:

Vanderbloemen serves churches, schools, nonprofits, and Christian businesses through innovative staffing, compensation, succession, and consulting solutions. 

Founded in 2010 by William and Adrienne Vanderbloemen, the company was started out of a deep passion for local churches that would have pastoral vacancies for years, thus minimizing their effectiveness in their communities. After pastoring for 15 years and then working as a corporate Executive Search Consultant, William believed there was a better way to help churches move through this transition.

Fast forward to 2024 and Vanderbloemen now has over 30 employees working for the firm. We have successfully completed more than 3,000 searches in 49 of the 50 states in the U.S. and eight countries around the world.

While Vanderbloemen can staff any position at any size organization, the bulk of our work is made up of searches for senior-level staff. 

Searches involving Senior Pastor succession are an area of particular expertise. In addition to search work, the firm also provides services in staff consulting, succession planning, diversity consulting, and compensation analysis.

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About the Role:

The Director of Marketing & Demand Generation is the manager of the Marketing team. This person is a strategic planner and leader  within the firm that assists with executing the CEO and COO’s vision for business growth. The Director is responsible for executing marketing campaigns and initiatives and will assist in identifying opportunities for new and existing clients to engage with Vanderbloemen. This person is a problem-solver and big-picture thinker who strives for creative, strategic, and operational excellence. The Director of Marketing has excellent administrative skills, an innate attention to detail, and the ability to manage various projects at once. This person is a strategic planner who produces content and manages the website and social media platforms. We are looking for a person who is innovative and an excellent people manager.

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Responsibilities Include:

  • Demand Generation

    • Responsible for developing and executing a demand generation strategy that generates 20% YOY increase in Executive Search opportunities for the sales team.  

    • Partner effectively with the Sales team to drive increases in SQL’s and closed won opportunities.

    • Develop and oversee RevOps functions to manage the demand generation pipeline, improve our demand gen processes, and leverage technology (HubSpot, Salesforce, etc.) to measure and report on demand gen efficiency and effectiveness.

  • Marketing Strategy Creation and Execution

    • Create and execute a successful marketing strategy to meet and exceed company-wide goals. 

    • Develop quarterly content plan, strategy development, and execution.

    • Set measurable goals for growth and make adjustments to improve performance.

    • Create, execute, and manage marketing campaigns across an annual marketing calendar. 

    • Implement marketing and advertising campaigns by assembling and analyzing sales forecasts, preparing marketing and advertising strategies, plans, and objectives. 

    • Measure results of marketing campaigns to analyze and improve the effectiveness of client outreach. 

    • Annual strategy for conferences–presenting, attending, sponsorship.

  • SEO Optimization

    • Leverage best practices to optimize organic and paid SEO outcomes to drive and convert traffic.

    • Provide clear direction to the marketing team and external resources as applicable to optimize keywords and paid search tactics.

  • Brand Steward

    • Ensure that outward-facing marketing materials are consistent with the Vanderbloemen brand.

    • Identify opportunities to advance brand recognition, client engagement, and customer exposure. 

    • Ensure our digital properties represent the Vanderbloemen culture, values, and brand at all times.

  • Content Creation

    • Create and execute a “Compelling Content” strategy to maximize our reach, engage our prospects, clients, and candidates, and convert lookers into buyers.

    • Leverage data and insights to inform content creation for each of our market segments and target markets.

    • Leverage content to effectively tell the Vanderbloemen story.

  • Team Management and Development

    • Mentor and manage the members of the marketing team to ensure they achieve their goals, in line with the Vanderbloemen culture and values.

    • Effectively select, provide direction to, and manage the outsourced marketing resources (i.e. advertising agency, freelancers, etc.).

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What You Bring: 

  • Undergraduate degree from an accredited university

  • At least 5 years of marketing experience with proven measurable success

  • Previous experience managing and developing a team 

  • Track record of creating and implementing a marketing strategy

  • Ambitious, go-getter, and excited about new ideas

  • Experience with content creation, ideation, and brand management

  • Familiarity with SEO, Google Ad Words, and deciding where to spend marketing dollars

  • Significant experience with Hubspot as a marketing CRM

  • Setting and managing to a marketing budget

  • Prior experience in business, non-profits, or ministry

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What it's like to live in Houston, Texas:

Houston is the 4th largest city in the United States and the largest city in the state of Texas. According to the 2010 U.S. Census, the city had a population of 2.1 million people within an area of 579 square miles.

Houston is the home of the Texas Medical Center, the world's largest concentration of healthcare, research institutions, and NASA's Johnson Space Center where the Mission Control Center is located.

Rated as a global city, Houston's economy has a broad industrial base in energy, manufacturing, aeronautics, and transportation. It is also leading in health care sectors and building oilfield equipment; only New York City is home to more Fortune 500 headquarters. The Port of Houston ranks first in the United States in international waterborne tonnage handled and second in all cargo tonnage handled. The city has a population with various ethnic and religious backgrounds and a large and growing international community. It is home to many cultural institutions and exhibits, which attract more than 7 million visitors a year to the Museum District. Houston has an active visual and performing arts scene in the Theater District, and offers year-round resident companies in all major performing arts.

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